There are many benefits for your business if you incorporate Facebook chatbots. One of the most widely used apps in the world is Facebook Messenger, which currently has around 1.3 billion monthly active users. But its value as a tool for corporations goes beyond merely its popularity. Anyone who follows current market trends knows how businesses across all sectors have started integrating chatbots into their customer service channels. Facebook’s “Facebook Messenger” network, which has 1.3 billion users, now includes a chatbot service responding to market demand.

Let’s look at some of the best benefits of employing Facebook chatbots. We’ll go over companies’ advantages by integrating Facebook chatbots into their customer service plans.

Why does your business need a Facebook Chatbot?

Did you know that 80% of companies are utilising or intend to utilise Facebook Messenger bots? It is not difficult to figure out why. Messenger bots can be tweaked to provide customer service, increase brand recognition, and even bring in new clients. Here we try to cover how they operate and how to use Facebook Messenger bots for your business.

What exactly is a Facebook Messenger Bot?

In general, a “chatbot” or “bot” is software that mimics human speech using artificial intelligence (AI). Bots can comprehend queries on Facebook Messenger, offer pre-written responses, and carry out tasks. They can also become “smarter” with each interaction thanks to machine learning, making them something like an intelligent digital assistant.

It is machine learning that has brought bots into the limelight recently. Today, conversing with a bot is no longer as mechanical as when interactions with them were lifeless and robotic. This means that Facebook’s bots will give your customers an almost human-like experience. They use a technique known as Natural Language Processing (NLP), which enables them to analyse and understand even the most conversational of language. The chances are that you would have already interacted with a bot without even realising it!

Why should you use Facebook Messenger Bots?

Facebook Messenger bots are fast, intelligent, and adaptable, making them an ideal tool for business. Messenger bots can be trained to carry out many intricate tasks, such as answering client queries and sending out automatic content blasts. On top of that, since bots are always “on,” clients don’t have to wait for a response!

Let us take a look at how Facebook Messenger Bots can help your business

• Customer engagement

Most customers are very involved in social media in today’s digital world. It, therefore, behoves you as a responsible business to be where the customers are. Here, the most obvious benefit of having a Facebook chatbot becomes obvious. Chatbots have a proven track record of encouraging client spending, captivating users, and promoting engagement. Having a clear social media channel to interact with your audience causes less friction.

• Lead generation and nurturing

Facebook chatbots can allow businesses to customise instant messaging. Chatbots interact with users, gather relevant data, and then encourage them to make a purchase. Chatbots can also be set up to qualify leads based on predefined criteria. When it comes to lead generation and nurturing, this always-available tailored communications with companies on a platform with a large volume, like Facebook, has a significant benefit.

• Opening up to global markets

The ability for marketers to overcome language hurdles is another fantastic benefit of using Facebook chatbots. By bridging the language divide and serving a worldwide clientele, chatbots open up exciting new markets and business prospects. Using Facebook chatbots, there is a significant chance for a brand to go global.

• Extended customer service

Comparing Facebook chatbots to conventional customer assistance methods reveals a significant benefit. They are present where your audience congregates and facilitates rapid and straightforward support. Using Facebook chatbots can significantly contribute to customer happiness.

• Easy scalability

Scalability is one of the apparent benefits of Facebook chatbots. With a simple setup process and no investment, you can grow your support operations across national boundaries and linguistic barriers. Businesses using Facebook chatbots to scale their business have experienced rapid growth while using few resources.

• Brand loyalty

Brands gain credibility by having a significant social media presence and 24×7 help availability. They gain greater audience trust since they are perceived as sincere companies. Additionally, it has been demonstrated that brands with more public responses to customer complaints enjoy greater brand loyalty. Facebook chatbots offer you an advantage by enabling you to increase consumer brand loyalty by providing better service.

• Cost savings

Facebook chatbots allow you to scale your service with little resource input, ensuring significant savings while improving customer service to your operating expenses. You benefit from higher customer satisfaction and lower customer support operating costs.

• Higher productivity

Chatbots are here to complement human customer service representatives rather than to replace them. For instance, a chatbot can be programmed to compile essential data before handing the customer off to an agent. Additionally, chatbots can act as a filter for simple questions, freeing up customer service representatives to handle more pressing concerns.

• Deeper insights and customer analytics

You can learn more about your consumer, their problems, and their wants by using Facebook chatbots. Chatbots can be very helpful if you have also incorporated Facebook advertisements for your business, offering improved ad distribution. The better the data your company has, the better it can tune its operations. Facebook Messenger can also gather pertinent data about your target audience and then send tailored messages to their tastes. Your bot can automate a drip campaign to nurture leads, deliver blog-relevant pieces and articles, or provide bargains tailored to their precise likes and preferences once it has gathered the necessary data.

• Keeping up with trends

Having Facebook chatbots and other social media support makes your brand appear current with the industry. Automation is already the thing, not something that will come up in the future. Using chatbots now rather than later will give you an advantage over your competitors. They will help your sales by handling your leads and supporting operations.

• Better sales

A messenger bot can increase your conversions and purchases! When a customer locates something they like, the bot will launch a web page that already has the item in the shopping cart so they can place an order right away.

• Educate your customer

Messenger bots are excellent for increasing brand recognition and informing your audience about your company. Sending content or chat blasts to groups of your subscribers is one of the most valuable functions of Facebook Messenger bots. While it’s vital to avoid doing this too frequently, it can impact your sales positively by spreading information about events, sales, new items, and other things. Customising the welcome message that appears when someone first interacts with your bot on Messenger is one approach to achieving this. In this manner, users can discover a little bit more about your company before conversing with you.

• Reach an ever-expanding customer base

Numerous sources claim that Facebook Messenger has average open rates of 70 to 80 per cent and click-through rates of 20 per cent, far exceeding email marketing. Additionally, unlike email, you won’t be flagged as spam. This has made Facebook Messenger one of the best ways to reach your audience instantly. You are assured of a chance to develop fantastic relationships with your audience and, ideally, make a few sales by throwing in a well-trained bot to the mix.

How to get started?

Since Facebook Messenger is one of the world’s most widely used messaging programmes, there’s a big chance that a user will message you to learn more about your company if you have a Facebook business page. Additionally, relatively few companies have today adopted the Messenger bot trend. Over 300,000 bots are presently active on Messenger, according to Facebook. Since Facebook has 6 million advertisers, there are still plenty of opportunities to employ a bot to stand out from the crowd.

You can create your own bot if you know how to code; Facebook has many tutorials and materials on how to do this. However, you’re still in luck if you don’t have any coding skills. Your Facebook Messenger bot can be created and customised using a number of third-party programmes. LiveChat Agent offers you the opportunity to offer your customers multiple channels to reach out to you. Visit our website at https://www.livechatagent.com.au/ to learn how to supercharge your lead generation and improve your sales through LiveChat Agent.

• Author Details

Author Details

Tracey Horey

CEO of Live Chat Agent

Tracey Horey is a 20 year veteran of the Automotive industry and has been writing Automotive content and helping Dealerships optimise their digital space for over 15 years. Her experience working with various sized dealerships and her passion for exploring and understanding new tools for the auto industry has given her an in depth understanding of the challenges all dealerships face in a changing landscape.

accounts@livechatagent.com.au

1800 332 428