Managed live chat support allows customers and the support staff to communicate instantly via messages over the internet. Customers can ask questions regarding the availability of cars or about service via live chat, and they will receive prompt responses. Additionally, a fully managed car dealer chat service can improve productivity as a trained chat agent can juggle more chats simultaneously compared to traditional customer care methods. Based on the complexity of the chats, an agent can handle between 2 to 5 customers at a time.

Personal connection is the key to generating sales in the current digital environment. The car dealer live chat service offered by LiveChat Agent helps your online customers have a genuine and satisfying experience by fostering engagement and trust.

Live Chat Statistics

• By 2022, around 85% of online businesses will implement live chat.
• More than 50% of all customers expect a reply within 10 minutes of submitting an inquiry.
• Shoppers between 18 and 49 years old prefer live chat. 
• Live chat is the most satisfactory form of communication, according to 73% of customers.
• The global live chat market is projected to reach $987.3 million by 2023. 
• Customers who use live chat spend up to 60% more per purchase than those who don’t.
• Live chat improves conversion rates by 3.84% 
• Live chat costs 15-33% less compared to phone support.

Live Chat Adoption 

Consumers are once again purchasing cars, but they are changing their methods. Irrespective of whether they travel by car or another mode of transportation, people are gradually returning to the road. The consumers’ desire to buy cars is fast getting back to pre-COVID-19 levels worldwide. However, at car dealerships, potential customers are less likely to want to speak with the salespeople. All areas and age groups are experiencing a reduction in this choice, but customers between the ages of 55 and 70 are most affected. They increasingly view internet shopping as a viable alternative to visiting dealers. The future looks equally good for aftermarket services. More clients have been getting maintenance and repairs done instead of waiting.

Most websites convert roughly 2-3% of all visitors to leads. That is a depressingly small percentage. On top of that, almost every visitor departs without exchanging contact information! High-performance liveChat agents can make a significant improvement here. 

Using a car dealer chat service to interact with potential customers on your website can boost conversion rates by 50%. Treating visitors’ activities on your website as if they were their body language will help you get your live chat to deliver better. Just like you would approach a customer who comes into your dealership and starts checking out a particular car, you would initiate a chat with that customer.

The trend

A significant change in consumer behaviour has been brought about by live chat support. Earlier it used to be enough if you had your call centre number and social network icons on your website. Today clients need real-time communication, and they prefer to get it online more often than not. If you fail to meet their requirements, they’ll just walk away. Customers increasingly prefer using live chat as a mode of communication. However, to provide them with a high-quality experience, you must strike the ideal balance and properly utilise technical improvements.

How does live chat for car dealers deliver?

Live chat is constantly evolving to give your prospects a better customer experience and more high-quality leads for your company, giving you the best of both worlds. Here are some ways-

Targeting criteria

You can start a live chat with website visitors who are warm leads when you employ targeting criteria. Warm leads are customers who are already interested in buying from you. Some of the targeting rules are used to identify customers who have-

• Visited your website repeatedly
• Filled out an online form
• Subscribed to your newsletter
• Followed you on social media
• Read your online articles etc.

Multitasking

While waiting for an agent’s response, customers can multitask. The same is true for liveChat agents, who can look up additional information and conduct searches while engaging in responsive live chat with a consumer without putting them on hold. All of us know how annoying it is to be put on hold.

Accelerated client service

Agents can respond to inquiries, provide status updates, and direct customers more swiftly using live chat. 73% of respondents indicated they preferred live chat because it provided prompt solutions to their queries.

Higher quality leads

The likelihood of generating leads and paying clients increases with the number of people chatting with your organisation. Because live chat is convenient and makes getting direct responses easy, 73% of customers choose it. This encourages business growth and increases the number of leads for car sales.

Flexibility

Live chat from LiveChat Agent is adaptable, enabling car dealers to assist customers who come online after a long day at work or are located in different time zones. Our 24/7 live chat support ensures any customer seeking support gets a hearing. Our highly trained LiveChat agents are guaranteed to satisfy your clients. 

We sincerely hope that we have helped you better understand how a car dealership live chat can help to set the scene for a website visitor to become a viable lead. If you have any queries or wish to have a demo, visit us at https://www.livechatagent.com.au/ or Call Tracey at 1800 332 428 today!

• Author Details

Author Details

Tracey Horey

CEO of Live Chat Agent

Tracey Horey is a 20 year veteran of the Automotive industry and has been writing Automotive content and helping Dealerships optimise their digital space for over 15 years. Her experience working with various sized dealerships and her passion for exploring and understanding new tools for the auto industry has given her an in depth understanding of the challenges all dealerships face in a changing landscape.

accounts@livechatagent.com.au

1800 332 428