Here we discuss what managed live chat services can do for your business. We are aware that theoretically, by providing a live chat service on our website, we can drive a massive increase in lead generation and conversions. However, a lot depends on the type of live chat services you are employing. While non-optimized websites tend to convert on an average 2% of their traffic, websites with live chat can generate significantly more leads, around 8% to 16%.

A good live chat provides sufficient information and service to win enough of the customer’s trust to convert them into viable leads or, even better make a purchase on the spot. The live chat team should walk the fine line between too much info and too little. Never go overboard and flood the customer with information. Let the customer decide how much data he wants and go as per his lead.

An unattended chat is worse than not having a chat at all. Even a chat that asks you to send a mail and await a response tends to turn the customer off.

You Know Your Business Best

The chances are that if you try to maintain your live chat you might either over or underperform in taking care of your customers. How does this happen?

Your team might be too focused on the live chat and solve all the problems on the chat itself. This is counterproductive as your lead generation starts to do down, and if the customer gets his issue solved, he will probably not need to get in touch with you again. This is the best-case scenario. On the other hand, if your staff is attending to your live chat in addition to the other duties they have. There can come scenarios when the chat can cause them to spend less time on their primary responsibilities. The other way around, too, is possible. Due to the pressure of their regular work, the staff can lose track of the live chat leading to delayed responses defeating the purpose of live chat.

Clients who were staffing their live chat tends to be surprised at the quantity and quality of the leads generated when they switch to managed live chat services. When doing it in-house, it was natural that the staff spent either too much time on the chat or too little both of which might hurt the business ROI.

Managed Live Chat Services is Better

In the above scenario, if you switch to a managed live chat service, you would immediately see gains by recovering your workforce, enabling them to focus on their primary responsibilities. Along with this, you would see an improvement in the quality and quantity of leads generated from your website.

Your business would no longer have to manage the live chat 24/7 or hire or divert staff to staff it. You are saving valuable time otherwise spent in scheduling for the live chat and also getting your employees to work on their primary duties full time.

It does not matter if you are a start-up or an up and running business, Managed Live Chat is a highly effective and economical way to lead generation activity. Managed Live Chat services are possibly the best way to drive growth through an extended online team to cover and manage your online visitors and generate viable leads.

You can focus on your business and leave monitoring the online visitors to the Managed Live Chat services, and they will free up your time and attention. Managed Live Chat service is the way to go if you are looking to improve your ROI. 

How To Choose the Right Services?

Managed live chat services vary according to the services and features they have. They can be a streamlined chat with highly trained staff who work with well-developed responses to ensure the best experience got your website visitors, and they can be so slow that each interaction can be frustrating for the client. Our approach at Live Chat Agent is to ensure that we do thorough research on your requirements to figure out how you would like us to engage with your website visitors. We believe the chat service is, in many instances, the first impression that a potential client has of your business. Our services are modified to your business requirements to provide you with the support you require to drive and convert more leads from your website.

Also Read: Measuring the Success of your Customer Live Chat Service Team

• Author Details

Author Details

Tracey Horey

CEO of Live Chat Agent

Tracey Horey is a 20 year veteran of the Automotive industry and has been writing Automotive content and helping Dealerships optimise their digital space for over 15 years. Her experience working with various sized dealerships and her passion for exploring and understanding new tools for the auto industry has given her an in depth understanding of the challenges all dealerships face in a changing landscape.

accounts@livechatagent.com.au

1800 332 428