When it comes to competitive marketing, lead generation plays an important role in helping businesses succeed. The more leads you get, the higher the productivity of your business. In today’s digital world, live chat can have a tremendous impact on sales. Apart from enhancing customer engagement, it is often the simplest way to start a real time conversation. A recent study shows that 77% of customers expect to see live chat on the websites they are visiting and 63% of them return to a website who offers live chat. These statistics show that live chat is a very effective lead generation tool for all kinds of businesses.

So let’s explore some Live chat tips that help businesses to improve their lead generation and to get out ahead of your competition:

CHAT ETIQUETTE:

Are you hoping to improve customer interaction via live chat? Then you should ensure whichever live chat provider you choose have agents that excel in spelling and grammar skills in whatever language you need. Professional and genuine conversation with customers opens a door towards lead generation. A professional greeting is enough to catch a customer’s attention for further chat, but ongoing engagement is what turns that website visitor into a lead. Make them feel that you are able to understand their issue and need and always keep in mind chat handling is not just resolving their query, but helping them reach the person that can help further.

QUICK RESPONSE:

The quick response is the most powerful weapon to deliver amazing customer service. Customers expect things to be done fast. When your responses are delayed there is a big chance of losing that great first impression. So make sure your nominated provider can improve the response rate and deliver your customers quick solutions and answers to what they are looking for. To help them further reflect operational hours and common questions on your website even though it’s a 24/7 service.

BUILD LONG TERM TRUST:

Live chat is a productive way to build long term trust with your customers. If a customer feels that someone is always ready to listen their queries, there is more chance of building a positive impression. Increasing customer loyalty can boost sales rapidly, so if you are planning to add live chat to your site, ensure you choose a provider you can trust.

CREATE A MOBILE FRIENDLY SITE:

Ensure your website is mobile friendly, since most of the customers do chats from smart phones. How your website looks and reacts on a mobile device will look much different from the one that is seen on a desktop device. Make sure your chat provider can design the chat button and chat window to fit with mobile, ensuring the best live chat experience to customers.

CONCLUSION:

For a business to grow, you must focus on generating quality leads while retaining your existing customers. If you need to ramp up your business growth at a great price, then live chat will be the right choice. Make sure when you’re searching for a live chat provider you are following the above tips and you’ll be creating an amazing customer journey straight to your door.

• Author Details

Author Details

Tracey Horey

CEO of Live Chat Agent

Tracey Horey is a 20 year veteran of the Automotive industry and has been writing Automotive content and helping Dealerships optimise their digital space for over 15 years. Her experience working with various sized dealerships and her passion for exploring and understanding new tools for the auto industry has given her an in depth understanding of the challenges all dealerships face in a changing landscape.

accounts@livechatagent.com.au

1800 332 428