Effective live chat implementation can lengthen a car dealer’s business hours, improve prospect qualification, and boost client satisfaction! Let us look into this in some detail.

What is live chat?

Live chat apps are ideal for all these scenarios. They allow you to have real-time conversations with visitors to your website using a live chat application. It is an excellent substitute for phone calls or emails. They can chat even if they cannot talk, and emails take time to send and get a response. To send a chat message, you or your visitors only need to type it in the chat box. The live chat app’s chat window is where online conversations take place. A significant selling point is that visitors do not have to install anything on their devices. They don’t have to sign up for any service to speak with you. Live chat is a communication tool that can help you accomplish a lot. So, let’s discuss a few ways you can use live chat before moving on to the advantages. Live chat is more than just another form of communication. It goes beyond merely providing the tools that your clients require. Modern retail relies heavily on live chat software, enabling customers to communicate with merchants beyond regular business hours.

Customer Support

Live chat excels when utilised as a tool for customer service. Customers can send you files, links, and photographs to assist you in better understanding the issue, and the agent can react to the request accordingly, all through live chat.

Active Sales Support 

Live chat lets you see if anyone visits the pages that receive the most traffic. These can include the price page, designer accessories, or high-end services. Increase your chances of making a sale by initiating a proactive dialogue with them. Live chat enables you to do this without being too aggressive.

Collect Feedback

Utilise live chat to gather consumer feedback, providing valuable insights into finding opportunities to grow your company.

Why is it important for car dealers to have a live chat?

If a customer wants to buy a car, in today’s world, the first thing they would do is research online. This has been true for almost anything, not just car. Today everything related to buying has taken the online route. When they approach your dealership, a customer probably has done their research online already and formed an opinion about the car they are buying, the features they need, etc. To be able to influence their purchase, ideally, you should be reaching out to them when they are in the process of making up their mind.

There is more to a vehicle dealership website than contact details. It is your online showroom, offering all the options and information of a physical store. Our website visitors who are prospects or customers need to be welcomed and guided by helpful staff members who are friendly and competent.

If potential clients can’t discover the information they need on your website, they will move on to another website. Live chat provides real-time contact and problem-solving for visitors to your website, reducing bounce rates dramatically.

A car dealership would be in a good position to comprehend their website visitors and how they may best meet their wants if they have a live chat. Live chat enables individualised conversation and involvement around-the-clock. Prospects can ask specific questions and receive prompt responses, eliminating any potential for misunderstanding. This improves engagement because it makes potential customers feel appreciated. As a result, customers become more loyal.

Here are some of the benefits of live chat for your dealership: 

Timing is Everything

Talk to your customer when they are online; customers will be happy to chat when they see that their dealer is online when they are. 

24/7 Customer Support

No one likes waiting, and making a customer wait is an easy way to ensure they go to your competitor.

Effectively Capture Leads

Live chat allows easy communication with customers, and converting chats to leads is far easier with a smooth communication channel.

Increase conversion

It helps build relationships with customers making for better conversions. 

Provide Customer-Tailored Service

This makes it easy for auto dealers to ensure that customers have a consistent experience with the dealership.

Generate Data-Driven Sales

It is easy to collect important data through live chat to be immediately transferred to the dealership’s CRM system, assisting in formulating and implementing an effective sales strategy.

Reduce operating costs

Live chat agents can handle the initial customer interaction, such as setting up a test drive and booking service.

You may instantly connect with website visitors by using live chat. It is one of the most effective tools on your website because it is simple and doesn’t require too much involvement. Live chat enables auto dealerships to communicate with clients on what they want, whenever they want. It satisfies the needs of the technologically sophisticated, “always online” clientele. Making your business personable and accessible to potential customers leads to happy clients and increased sales. Visit Live chat agent to learn how our fully managed live chat can make your website become a lead collecting magnet, or call Tracey at 1800 332 428.

• Author Details

Author Details

Tracey Horey

CEO of Live Chat Agent

Tracey Horey is a 20 year veteran of the Automotive industry and has been writing Automotive content and helping Dealerships optimise their digital space for over 15 years. Her experience working with various sized dealerships and her passion for exploring and understanding new tools for the auto industry has given her an in depth understanding of the challenges all dealerships face in a changing landscape.

accounts@livechatagent.com.au

1800 332 428